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Press Release-2021/08/26

STORCK Bicycle and Porsche Digital develop bicycle brand Cyklær



BU.: Cyklær E-Gravel

  • The new Cyklær brand is a platform for digital solutions around the cycling experience.
  • Behind the unity of high-quality bike components and smart connectivity lies a range of products for sporty adventures and everyday use: Cyklær E-Gravel and E-Urban.
  • Official presentation of the e-bike and its development at Eurobike in Friedrichshafen.
Premium bicycle manufacturer STORCK Bicycle and the technology and digital unit of Stuttgart-based sports car manufacturer Porsche present their joint innovation project Cyklær. Cyklær creates a new brand that combines intelligent technologies and
high-quality bicycle components with a uniquely renewed design.

The result of intensive cooperation between STORCK Bicycle and Porsche Digital, with the help of component manufacturers Greyp and Fazua addresses new digital business models in the field of urban mobility.

"With Cyklær, we have worked closely together to develop an e-bike that utilizes the possibilities of digitalization and is visually convincing. It is sporty and lightweight, but at the same time enables a comfortable ride to work thanks to the e-drive. The functions are already setting a benchmark and we will continue to develop them together with the users," says Markus Storck, CEO and founder of STORCK Bicycle.

At the heart of the new e-bike is a premium carbon frame designed by Markus Storck that appears both timeless and futuristic. In addition to its unique visual appearance, the frame design also has functional advantages: The parallelogram-oriented frame triangle with free-standing axles and forward-drawn seat stays forms the most important element of the design and provides comfort and rigidity.

The special feature of the e-bike is its smart connectivity. Digital services can be used via the rider's own smartphone and the Cyklær app installed on it. For example, the rear camera enables the function of a digital rearview mirror and increases the safety of the rider. Services such as navigation, video recording and location services are also available. Thanks to the inductive charging pad on the handlebars, the smartphone remains online while driving. The functions are constantly updated and expanded via over-the-air updates.

The special feature: Users can also have a say in which new digital services should be available. "The Cyklær bike is our first step into a promising and fast-growing market; in the future, we will offer further digital services related to the cycling experience and combine them into one platform. Our goal is to make cycling as a whole more connected, safer and more comfortable," says Florian Rothfuss, Head of Customer Innovation at Porsche Digital.

Further product information can be found on the website www.cyklaer.de. Interested parties already have the opportunity to order the e-bike. Three different versions are available. With optional flatbar handlebar stem unit as well as mudguards, luggage rack
and lights, the urban and streetwear configurations are particularly suitable for everyday use.


The official launch of the Cyklær brand and the e-bike will take place at the Eurobike trade show in Friedrichshafen, Germany, September 1-4, 2021, at booth FG-O/100. STORCK Bicycle and Porsche Digital jointly invite to the exclusive press events on September 1 at 14:00-14:30 and on September 2 at 11:00-11:30 in the Conference Center West, room "Switzerland".

 
Press contact:

Storck Bicycle

Annika Strölin

Marketing Manager

06126 9536 133

a.stroelin@storck-bicycle.de

 

Storck Bicycle GmbH
Rudolfstrasse 1
65510 Idstein

presse@storck-bicycle.de