STORCK Bicycle informs about price adjustments due to cost increases: Orders at the current price can be placed until 25.04.22

• Strongly increased freight costs and purchase prices require a price increase for some bikes.
• The adjustment is mostly between 2-10%.
• Those interested in buying can still order their bike at the current price until 25.04.22.

The premium bicycle manufacturer STORCK Bicycle announces a price increase. The reason is the strong increase in purchase prices of component manufacturers since the beginning of the Corona pandemic, as well as the multiplication of logistics and freight costs. These circumstances affect the entire bicycle industry, so that already some manufacturers could not keep their prices longer.

The price adjustment will take place from 25.04.22 and is mostly between 2-10%. STORCK thus gives interested customers the opportunity to make their choice of purchase before the adjustment and to use the Easter holidays for the selection of the new dream bike. No subsequent price increases will be made for customer orders confirmed by then.

"We have been able to compensate for the supplier-side surcharges on our purchase prices and strongly increased freight costs since the beginning of the pandemic for more than a year through process optimizations and have not passed on the increases to our customers. As the supply chains are still severely disrupted and prices therefore continue to rise in an unpredictable way, this is no longer possible for us. In view of the multiple price increases of our suppliers, we are now also forced to adjust our prices at short notice," explains General Manager Dr. Todor Lohwasser and adds: "Our customers know that price increases affect entire industries and show understanding for this circumstance. Through transparent communication, more intensive cooperation and the acceleration of our own innovation activities, we are doing our utmost to further optimize manufacturing and procurement processes and to be more independently positioned for the future."

With a still very good price-performance relation, STORCK remains particularly competitive due to the direct sales model and points out the general price stability of the model range. Although the price structure increases on average by about 5%, some bikes are also even excluded from the price adjustments for the time being. The price level has also already been taken into account for the new models. Markus Storck, founder and General Manager, on the calculation: "However, due to the dynamics in the market, further adjustments cannot be completely ruled out if raw material and component prices continue to rise, and we therefore recommend ordering your dream bike early."

About STORCK Bicycle (www.storck-bikes.com) 

STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.

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