STORCK Bicycle pushes international expansion with new exclusive partner

Picture: Owner Peter Dorantes in front of the STORCK Studio Santa Clarita

• With the new opening in California, STORCK is already represented with its second concept store in the USA.
• Long-time STORCK fan and bike specialist Peter Dorantes manages the store in Santa Clarita.
• Further new openings planned this year.

From now on, STORCK fans can experience the STORCK Studio in Santa Clarita, California www.storcksantaclarita.com. The store, which exclusively offers bikes from the German premium manufacturer, was created at the request of the large fan community of STORCK riders in the USA. In Santa Clarita, the gigantic demand is already evident.

Owner Peter Dorantes is happy about the development, because the time for entering the bike business could not be better. Due to the Corona pandemic, many customers are placing more emphasis on physical fitness and are expanding their bike fleet or getting on a bike for the first time. Peter Dorantes has been dedicated to cycling for over 35 years and learned to repair bikes as a child. This is an ideal prerequisite for the new start. Born in Hungary, he lived in Germany for a long time and has always been a passionate STORCK fan. The idea then came about through a mutual friend in Hamburg. Dorantes attaches great importance to professionalism and has equipped his store with the latest STORCK bikes and the highest quality equipment, including his own measuring system. Since the conversion of the sales strategy to direct sales about two years ago, individual partnerships in selected destinations have formed an important support for STORCK's sales system.

Since STORCK already has a large fan base in the USA and is already strongly represented in the USA through its partner ATA Cycle, supplying the additional store ideally complements the sales concept. Founder Markus Storck is pleased with the development of the concept store philosophy. High-quality advice and the attractive presentation of his products are very important to him. "A unique shopping experience and professional advice all over the world" is what he also wants to offer in the new store in Santa Clarita. After the opening of the first international STORCK store in Seoul in 2008, numerous other stores followed worldwide. "Experience shows us how important it is to tap into the right markets at the right time. We will get more involved in the US cycling scene again, so that you can also admire our new top bikes on the dreamy routes of the USA," Markus Storck predicts.

Further international partnerships around the world are planned for 2021.

Press contact:

Annika Strölin Marketing 06126 9536 133 a.stroelin@storck-bicycle.de             Storck Bicycle GmbH; Rudolfstrasse 1, 65510 Idstein presse@storck-bicycle.de

STORCK Studio Santa Clarita +1 (310) 922-3932  info@storcksantaclarita.com  24730 Avenue Tibbitts Unit 180;SANTA CLARITA CA 91355 USA www.storcksantaclarita.com