BU: from left: Dr. Todor Lohwasser, Markus Storck (both Managing Directors STORCK Bicycle)

- The innovative bike manufacturer expands with new collaborations as well as an enlarged team.
- STORCK strengthens its presence in the e-mobility sector with the e:RADDAR brand.



The two managing directors Dr. Todor Lohwasser and Markus Storck announce the strong growth of the family-owned company STORCK in fiscal year 2022. With a record growth of 117.5 percent in the previous year, STORCK was able to further expand and recorded another increase of 64.5 percent in sales in 2022. The managing directors attribute the development to the steady advancement of the product substance in the previous year and to investments in the right strategies.

The growth strategy continues to focus on investing in increasing inventory. Dr. Todor Lohwasser also believes that the company is excellently positioned for the future thanks to the creation of new positions in all departments: "It is great to see how everyone is pulling together and carrying the company to new successes. With creative ideas, we are moving the company forward together."

The relocation of the Munich store to a central location in the city center ensured a particularly strong increase in sales. Sales at the new location more than doubled compared to the previous year. The conversion of the business model to "direct-to-consumer" around four years ago is now bearing fruit, particularly in difficult economic times. "The transformation was the best decision I ever made in my professional life, because our pricing means we don't have to get involved in price wars," emphasizes Markus Storck.

In addition to the successful expansion in its own stationary sales, STORCK announced its new cooperation with BIKE & OUTDOOR COMPANY (B.O.C.) a few months ago. This cooperation allows customers access to the award-winning service network of B.O.C. Furthermore, the presence with products in the entry-level segment but also allows the development of new customer groups.

On the product side, there was again a lot on offer. The digitally connected e-bike Cyklær, which was presented in 2021 in cooperation with Porsche Digital, showed its first successes last year. Deliveries to customers were successfully launched. With the vision of creating an e-bike that is not only stylish, but also functional and safe and meets the needs of users, the company is working closely with customers. These appreciate the high quality as well as the excellent riding experience. Demand for the Gravel and Urban models remains high.

In addition, STORCK is strengthening its presence in the field of e-mobility and transferred the e:RADDAR brand to a new chapter, which was already established in 2010. With the two e-bikes e:RADDAR erde.1 and erde.2, STORCK positioned itself in a more affordable price segment in the trekking and urban segment just in time for Eurobike 2022. The erde.1 and erde.2 models are manufactured from the highest quality aluminum in an elaborate process and, with their own e:RADDAR motor concept, have already impressed in initial product tests.

With the five winner awards at the renowned German Design Award for the models Aerfast.4, GRIX.2, e:drenalin.2 SRS, e:RADDAR erde.1 and e:RADDAR erde.2, Markus Storck cracked the total of 100 design awards, which with 21 awards in the past 12 months has already reached 107. For the current year, he promises a further model offensive with a focus on the e-mobility segment.

Despite the increasing share of e-mobility, the bestsellers are in the road and gravel segments, as in the previous year. The aero road bike Aerfast.4 and the gravel bike GRIX.2 are the best-selling bikes and confirm that the new models with their colorful appearance have been extremely well received. Furthermore, STORCK expands the product range with its own wheel brand "ZEITJAEGER" and thus proves its years of experience and expertise in lightweight component construction.

About STORCK Bicycle (www.storck-bikes.com) 

STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.