BU: Markus Storck and Yang Yufeng at the signing of the contract in Shanghai

The German premium manufacturer STORCK Bicycle enters into a long-term distribution partnership with the globally active Golden Wheel Group. A central aspect of this cooperation is the distribution of STORCK road bikes and gravel bikes in the People's Republic of China. STORCK is known for its outstanding quality, innovative technologies and passion in cycling. With its distinctive aesthetics and high level of quality, the STORCK brand has established itself as one of the most sought-after brands for road bike enthusiasts. STORCK's presence in China will be further strengthened through the cooperation with Golden Wheel, allowing Chinese customers to have access to these exclusive products.

In the so-called "Bicycle Lifestyle Experiencing Hall" at "Bike+Work" in Tianjin, customers now have the opportunity to experience STORCK's models. The Chinese market has developed into one of the most important centers for racing bikes in recent years. Therefore, Yang Yufeng, President of Golden Wheel Group is delighted to enter into this partnership with STORCK. Yang, himself a passionate cyclist, with his extensive experience in the bicycle sector, has appreciated the STORCK brand with its high-quality products for many years. "STORCK fits perfectly into our concept of Bike+Work. We offer our customers a holistic experience around the bike, starting with professional advice, customization and a bike café to exchange ideas with like-minded people. Our concept meets the needs of the demanding Chinese cycling community and offers a whole new dimension of cycling," Yang said.

The official signing of the partnership took place at the China Cycle international trade show in Shanghai and marks the first milestone for STORCK's further expansion in the Asian market. Zhenkun Li, VP of Marketing at Golden Wheel, is ecstatic about the new partnership: "Distributing STORCK bikes in China is a strategic decision to fill the gap in the market for high-quality bikes. STORCK is known for producing bikes that are not only technically impressive, but also create a strong emotional connection with riders. With Bike Work's strong network and experience in the cycling sector, we are confident that we can successfully introduce STORCK products throughout China."

Markus Storck, founder and CEO of STORCK Bicycle, also has big goals for the new partnership, saying, "We are already historically represented in large parts of Asia with our bikes and have been able to build a large fan base there. With the Chinese market, we are now conquering one of the most exciting future markets in the world together with our new partner Golden Wheel Group."

About STORCK Bicycle (www.storck-bikes.com) 

STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.