Yang Yufeng, Zhenkun Li, Markus Storck and Dr. Todor Lohwasser at the founding of the joint venture

Shortly after the start of the new sales cooperation with the Chinese Golden Wheel Group, STORCK Bicycle announces the joint establishment of a joint venture under the company name E:RADDAR Europe. This is accompanied by the market launch of 25 new e-bike models under the E:RADDAR and Upland brands.

The E:RADDAR Europe joint venture is headquartered in Idstein and is currently being established. Originating from the sales cooperation with Golden Wheel, the two companies are focusing on the creation of new and innovative mobility concepts in the form of an extensive new e-bike range. STORCK is playing a leading role in product development and is also responsible for the distribution of the new e-bikes. The e-bikes are assembled in the company's own assembly plant.

While STORCK continues to focus on the production of high-end premium bikes made of carbon and concentrates on sporty bikes, the E:RADDAR and Upland brands are storming the up-and-coming e-bike market. The new E:RADDAR brand models are characterized by a number of unique selling points, including connectivity via V-Box, which is inspired by use in motorsport. The innovative battery technology of the new batteries is based on the latest 217000 cell technology, whereby the capacity can be individually increased by the customer from 240 Wh to 480 Wh to 720 Wh with additional modules. Three unique in-house developments of the new drives "E:RADDAR ER90", "Einstein ES60" and "Einstein ES80" run on 48 volts and have been specially developed for an outstanding riding experience. With their compact design in a magnesium housing, these models offer unparalleled performance and exceed current requirements for harmonious e-bike riding.



Further networking is made possible by the E:RADDAR Aeye, a further development of the camera system on the Cyklær smart e-bike developed by STORCK. As a development partner of Alps Alpine, STORCK is presenting a digital rear-view mirror that can be connected to a smartphone with AI-based hazard detection, recording and integrated brake light on the new E:RADDAR e-bikes. Another innovation presented will be an acoustic module integrated into the frame for warning and information sounds. In cooperation with Garmin, a heart rate measurement connection is also offered. The special feature of this interaction is the integration of all these features in a single app, which also allows over-the-air updates.

In addition to urban/city models, E:RADDAR will also be presenting new e-hardtails and e-fullys.
Upland, another E:RADDAR Europe brand, is now entering the market with a further 21 brand-new models. These offer an even wider range of models across all bike categories. Various motor concepts from E:RADDAR, Shimano, Vinka and Sachs offer performance for a wide range of applications. From E-Road and E-Gravel e-bikes to E-Urban, E-Allroad and E-Offroad e-bikes to an e-cargo longtail with 112 Nm, all models have been fundamentally redeveloped. Both brands are characterized by an excellent price-performance ratio. The more attractively priced Upland bikes range in price from €1,499 to €5,499.

With the new joint venture and the wide range of modern e-bikes, STORCK is further exploiting the potential of electromobility to offer environmentally friendly and comfortable transportation solutions. The combination of innovative motor technologies, high-quality materials and modern design makes the e-bikes from E:RADDAR and Upland an excellent choice for all cycling enthusiasts.
STORCK announces the first presentation of the 25 new E:RADDAR and Upland models at Eurobike in Frankfurt. Representatives of the press are cordially invited to attend the public press conference on Wednesday, June 21 at 4:30 pm in the "Dialog" room in Hall 9.2. The new models will also be on display in Hall 12.0 Stand B04 and available for test rides in the Demo Area in the outdoor area F12.0 Stand F26.

About STORCK Bicycle (www.storck-bikes.com) 

STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.