"My e:RADDAR" App

STORCK continues to achieve pleasing sales figures in a challenging market environment. - The versatile and innovative product range is the basis for further growth. - The new "My e:RADDAR" app is honored with the Red Dot Award: Brand and Communication Design 2023.
The premium bicycle manufacturer STORCK Bicycle increased its turnover by 40% in the first half of 2023 compared to the same period in the previous year. Continuing its strong growth trajectory and strengthening its position in the market is an encouraging sign for the company and the entire industry, as the bicycle market continues to face challenges in the first six months of 2023. Despite a generally perceptible reluctance to buy and a decline in sales (around 20% for bicycles; around 12% for e-bikes; source: ZIV), Storck is holding its own in this tense market environment. The number of sales via the bicycle leasing model, which is proving to be extremely attractive for employees and employers, continues to grow.

STORCK attributes the increase in sales to the continuous development of its business model and the introduction of innovative products to the market at the right time, including the success of the Aerfast.4, one of the fastest racing bikes in the world, and the lightweight all-rounder Aernario.3. STORCK values its loyal customers and its partnerships with key accounts and international partners, which contribute significantly to the continuous upswing.

With the e:RADDAR brand, STORCK has in recent months introduced not only state-of-the-art motor technologies developed in-house, but also a new app that allows users to experience the benefits of the connectivity integrated into the bike and also revolutionizes the riding experience with crucial safety requirements. The "My e:RADDAR" app was recently awarded the Red Dot Award: Brand and Communication Design 2023 by the German Design Council. The Red Dot Award recognizes the app's outstanding design and functionality and highlights STORCK's commitment to innovative solutions.

"We are very pleased that we have been able to expand our customer base despite the challenging market environment. With our strong focus on customer needs, we are confident about the second half of the year and expect growth to continue," says Managing Director Dr. Todor Lohwasser.


About STORCK Bicycle (www.storck-bikes.com) 

STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.