Press Release-2024/02/08
Successful brand strategy: STORCK Bicycle with average sales growth of 60 percent in the last three years
• STORCK continues to achieve pleasing sales figures in a challenging market environment.
• The versatile and innovative product range forms the basis for further growth.
The premium bicycle manufacturer STORCK Bicycle continued its steady growth in 2023. Sales growth amounted to an increase of 28% compared to the previous year. The EBITDA result even doubled.
This impressive growth is the result of a tailored business strategy that encompasses several key factors. The strong focus on customer satisfaction in the direct customer business is being strengthened in the company's own stores in Idstein, Düsseldorf, Munich and Wertheim. Shorter delivery times enabled higher sales figures last year, with STORCK sticking to its customer-specific customization and 100% quality concept.
In addition, the expansion of bicycle leasing options and the expansion into international markets contributed significantly to sales growth and strengthened the company's global presence. The successful collaboration with reliable key account partners in Germany and the launch of the attractively priced Comp line of the top-selling Aerfast.4, Aernario.3, Fascenario.4 and GRIX.2 models also made a significant contribution to the positive result in 2023.
With the successful development in recent years, in which an average of 60% growth was achieved, STORCK is optimistic about 2024 and is aiming for further innovations in various business areas. The aim is to establish the experience of high-quality bikes in additional stationary stores and revolutionize online sales.
About STORCK Bicycle (www.storck-bikes.com)
STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.
Press Contact:
Storck Bicycle Annika Strölin Marketing Manager +49 6126 9536 133
Storck Bicycle GmbH |