Magnificent 5-fold success for STORCK Bicycle at the German Design Award 2023: Markus Storck reaches magic number of 100 awards for design
One of the fastest racing bikes ever measured in the world, the Aerfast.4 Pro, already won several awards last year, including the Red Dot Award. Likewise, the gravel bike GRIX.2, which, in addition to its modern and sporty geometry, enchants with its unique paint job. The e:drenalin.2 SRS convinces as a powerful e-mountain bike in a noble stealth look. The e:RADDAR brand helps STORCK to two further awards. Particularly pleasing is the success of the modern e-bikes erde.1 and erde.2, which are in the trekking and urban segment and are based on a completely new development with a specially developed motor. Operation via a dedicated app enables a navigation system and records all data, such as kilometers ridden, meters of altitude, time or cadence.
The German Design Council, whose mission is to represent German design, honors innovative products and projects as well as their manufacturers and designers. The German Design Award enjoys a high reputation worldwide beyond specialist circles. The jury defines outstanding design as providing answers to the challenges of our time and thinking design forward.
100 awards for design
Even more remarkable than the five most recent awards, however, is the list of honorees. Markus Storck set himself the curious goal of winning 100 design awards in 1997, when he received the Red Dot Best of the Best award, the first and one of the most significant recognitions. Markus Storck, who at the age of 30 was already running his own companies and actually wanted to study design, founded the company STORCK Bicycle and fulfilled his dream by pursuing his passion for designing alongside manufacturing outstanding products. From this came the idea of achieving 100 design awards in his lifetime. Numerous other Red Dot Winner awards followed, as well as two more Red Dot Best of the Best awards. Highlights also included the prestigious German Design, German Brand and iF awards. By achieving this goal, Markus Storck can count himself among the most successful product designers. Some of the award-winning exhibits are still in museums today, including in London and New York.
"For the STORCK brand and for me personally, it has great significance to receive the numerous honors at the world's most prestigious design competitions. The diversity of the awarded products shows our timeless design quality over many years. Now it's on to the next 100," says Markus Storck.
The jury verdicts
With the extremely streamlined and super-light "Aerfast.4 Pro", Storck is once again setting standards. The claim to dynamism and speed is strikingly underlined by the striking Radioactive Green paint finish and makes the racer even more of an eye-catcher.
When it comes to speed coupled with sporty, exclusive aesthetics, the "Grix.2 Pro" from Storck is way out in front. As carefully manufactured as it is holistically thought out, the road bike sets its own standards.
The "e:drenalin.2 SRS" from Storck combines a powerful drive with an innovatively thought-out design concept that is obviously designed for maximum riding comfort and safety. An exclusive EMTB that not only promises plenty of downhill riding fun, but also looks extremely chic.
The "erde.1" e-trekking bike from Storck not only looks very elegant and high-quality thanks to its clear design language and excellent workmanship, but also promises great riding fun thanks to its powerful drive and many connectivity features.
The smart city e-bike "erde.2" from Storck, with its pleasantly clear design language reduced to the essentials, looks highly elegant and, thanks to the excellent manufacturing, also very high-quality. It is also surprisingly light, which not only improves performance but also makes it more comfortable to handle in everyday urban life.
About STORCK Bicycle (www.storck-bikes.com)
STORCK Bicycle has been a market-leading German bicycle manufacturer in the premium segment since its creation in 1995. The innovation leader in the bicycle industry, headquartered in Idstein, has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company's innovative power over the years and can look back on a long experience.
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Storck Bicycle GmbH